(And how a purple dot can teach us something)
(1 min read)
Modern marketing is marketing characterized by integrity and intention. It’s about having the courage to design products, platforms and services around a razor-specific change + audience + promise that speaks to the needs, dreams and desires of those we seek to serve. The Marketing Seminar is a completely hands-on, empathic deep-dive into the many nuanced facets of creating the right products and services and then telling the right story to the right people — not everybody, but very specific somebodies — about those products and services.
During the 200-day seminar last year I crafted 50+ original sketches to visualize complex concepts articulated in the lesson modules, and have been invited back in 2019 as a peer coach. Highly recommended for my friends and colleagues, regardless of industry or chosen space, who are ready to promote game-changing ideas (their own or their clients) in a way that resonates in a digitized and noisy world.
PS: One of the key concepts inside The Marketing Seminar is “treat different people differently,” with details on how to reward your most avid customers, fans and followers, to foster loyalty and continued engagement. The time-sensitive purple dot embodies this concept beautifully.